Snapchat Local Deals & AR Shopping Hub
An interactive platform leveraging Snapchat’s AR technology to connect users with exclusive local deals, discounts, and immersive shopping experiences.
Business Type
AR-Powered Local Shopping and Deals Platform
Minimum Investment
$250,000
Expected Income
$12,000,000
Gender Focus
Unisex
Difficulty Level
Medium
Startup Costs
$600,000
Snapchat’s Augmented Reality (AR) lenses and geolocation tools have transformed the way users engage with content, yet there is no seamless platform that connects local businesses with consumers in real time. This business creates a Snapchat-powered local deals platform, allowing users to discover exclusive discounts and special offers by scanning AR codes or interacting with location-based Snapchat filters. Businesses can list special promotions, while users unlock deals by engaging with brand-sponsored lenses, AR scavenger hunts, and gamified shopping experiences. The platform also features influencer-led AR promotions and Snapchat Story-based flash sales, making local shopping interactive, engaging, and rewarding. With Snapchat’s vast Gen Z and millennial audience, this business bridges the gap between digital engagement and in-store conversions, helping businesses drive foot traffic and sales through immersive AR-driven marketing.
Step-by-Step Guide to Success
Develop a mobile-friendly platform that integrates with Snapchat’s AR filters and geolocation features.
Partner with local businesses to onboard them onto the deal-sharing platform.
Launch AR-based promotions where users can scan location-specific filters to unlock discounts.
Build an influencer marketing network where Snapchat creators promote exclusive AR shopping deals.
Develop a rewards system where users earn loyalty points for engaging with AR promotions.
Scale the platform by expanding into major cities, onboarding retail chains, and integrating e-commerce solutions.
Core Areas of Focus
Augmented Reality Shopping
Uses Snapchat's AR capabilities to enhance shopping experiences with interactive filters and promotions.
Learn MoreLocal Business Marketing
Helps businesses attract customers by offering real-time Snapchat-exclusive discounts.
Learn MoreGamified Social Commerce
Encourages user engagement by incorporating AR scavenger hunts, reward points, and flash sales.
Learn MoreImportant Highlights
Keep these key points in mind as you move forward
Potential to expand into virtual shopping experiences using Snapchat's full-body AR technology.
Opportunity to collaborate with major retail brands to offer nationwide AR-powered deals.
Future integration with Snapchat’s in-app shopping feature to allow direct purchases.
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Key Advantages
This business idea stands out because of the following core advantages
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AR-Scannable Discounts
Users unlock special offers by scanning Snapchat lenses at participating stores.
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Snapchat Story-Based Flash Sales
Limited-time deals are promoted through Snapchat Stories, encouraging quick action.
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Influencer-Led AR Promotions
Snapchat creators promote brands by integrating AR shopping experiences into their content.
-
Loyalty and Rewards Program
Users earn points for engaging with AR deals, which can be redeemed for further discounts.
Competitor Overview
Learn more about the key players in the industry.
These competitors offer valuable insights into market trends, customer preferences, and successful strategies.
Use their approaches to inform your own unique positioning.
Snapchat AR Lenses for Brands
Shopify Snapchat Integration
RetailMeNot
Target Demographics
Understanding our key audiences helps us tailor the business approach effectively
Primary Demographic
Gen Z and millennial shoppers who actively use Snapchat and seek interactive shopping experiences.
Secondary Demographic
Local businesses and retail brands looking for innovative ways to drive foot traffic and engagement.
Revenue Streams Overview
Discover the core ways this business model generates income and explores potential for growth
Revenue Model
Freemium model with premium advertising placements for businesses.
Pricing Approach
Basic business listings are free, premium AR-powered promotions start at $299/month.
Additional Revenue Opportunities
In addition to the primary streams, here are additional revenue sources
Sponsored AR lenses and filters for retail brands.
Explore this channel for additional financial growth and stability.
In-app purchases for loyalty program perks and bonus rewards.
Explore this channel for additional financial growth and stability.
Revenue-sharing from exclusive deals with major retailers.
Explore this channel for additional financial growth and stability.
Team Structure for Success
To effectively bring this business idea to life, the following team structure and skill sets are essential
Augmented Reality Developer
- Snapchat Lens Studio and AR development
- 3D modeling and immersive user experience design
- Geolocation-based AR programming
Retail and Business Partnerships Manager
- Negotiating partnerships with local businesses
- Onboarding brands into the AR deal platform
- E-commerce and retail marketing strategies
Social Media Growth Specialist
- Snapchat influencer outreach
- Story-based content marketing
- Campaign management for social commerce growth
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Market Insights
Estimated Market Size
$30 billion in AR-driven retail and digital marketing.
The potential value and opportunity within the target market.
Potential Customer Count
Millions of Snapchat users actively engaging with brands.
An estimate of how many customers the business can attract.
Key Operating Regions
Discover the regions we target, along with a breakdown of specific areas within each zone
North America
- United States
- Canada
Europe
- United Kingdom
- Germany
- France
Asia
- Japan
- South Korea
- Singapore
Time Commitment
Initial Hours
hours per week for the initial phase.
Long-Term Hours
hours per week for ongoing operations.
Core Skills Needed
Augmented Reality Development
Essential for integrating Snapchat AR filters into the shopping experience.
Retail Growth Strategy
Required to onboard and manage business partnerships effectively.
Influencer Marketing and Social Growth
Necessary for leveraging Snapchat creators to drive viral shopping engagement.
Legal Considerations
Snapchat API and AR Content Compliance
Ensures all filters and lenses adhere to Snapchat’s content and advertising policies.
Consumer Protection and Data Privacy
Protects user data and ensures transparency in promotional deals.
Retail Advertising and Partnership Agreements
Manages contracts for featured brands and paid advertising placements.
Technical Requirements
AR Filter and Lens Development
AR Filter and Lens Development
Creates interactive experiences that trigger discounts and promotions.
Real-Time Geolocation Deals System
Real-Time Geolocation Deals System
Allows businesses to set location-based promotional campaigns for Snapchat users.
In-App Rewards and Loyalty Platform
In-App Rewards and Loyalty Platform
Tracks user engagement and incentivizes participation with digital rewards.
Partnership Opportunities
Collaborations with Snapchat influencers to drive user engagement.
Partnerships with shopping malls and retail chains to implement in-store AR deals.
Affiliate agreements with e-commerce platforms for seamless in-app purchases.
Environmental Impact
Carbon Footprint
Low, as the business operates digitally with no physical waste.
Compliance and Regulations
Advertising Standards and FTC Compliance
Ensures all AR promotions follow advertising guidelines and transparency rules.
Location-Based Marketing Regulations
Manages user location data ethically and in compliance with privacy laws.
Retail Partnership Agreements and Consumer Protection
Ensures businesses honor deals and discounts offered through the platform.